FOUNDATION FOR SUCCESS

Surendra Mardia Group established in 1971 under the tutelage of Justice Milap Chandji Mardia as a small trading house has today become a multidimensional group through strategic developments in basic Industries.

Entering the field of manufacturing, the group started producing wide range of non-ferrous extrusions with most stringent standards of quality, ensuring smooth surface finish and perfect linearity no matter what the application. Producing a range that caters to virtually any requirement.

With the zest to serve customers with larger range of products, quality and expertise, the Group diversified in related areas with extensive capabilities in the fields of specialized services and import substitution in the items ranging from non-ferrous metal extrusions and finished components, special machinery building, armoured cables and wires, ball point tips and refills, telescopic antennae, leasing and hire purchase etc.

The Group Chairman Mr. Surendra Mardia strongly believes that technology is an expression of knowledge through the judicious interaction of intelligence, labour and capital.

A strong progressive influence in the Group is the dynamic and charismatic Mr. Ravindra Mardia who draws on his 20 years’ rich and varied experience to show new direction to the Group.

A pattern of innovation is established as the group always takes the opportunity to face technical and commercial challenges as they arise. The know-how, the group incorporates into its product contributes to the success of its customers.

The Group believes in investors confidence as its biggest strength, that is mainly because the investor's returns are its major concern.

"Those who cultivate the promise of the night, invariably reap a rich harvest by the end of the day"

PHILOSOPHY : IMPOSSIBLE.

The philosophy of Surendra Mardia Group has always been that nothing is impossible. The very foundation of the Group is laid on the firm conviction that, for the group to progress, the challenges of high precision products and diverse markets, both domestic and global, must be matched face to face with a dare-devil attitude, for the best quality, at most competitive prices, incorporating the best possible technology available and continuous Research and Development.

And leave all the impossibilities way outside the Group's boundaries.

One of the groups’ greatest strength is in its in-house research and development capabilities. The focus is on customer driven R&D and serving customer's product requirements. R&D management is applied to ensure results translate into applications quickly in the most cost efficient way.

Surendra Mardia Group is a family of companies, each company responding to its individual market category, with maximum attention to product development, quality, service and price with effective yet ethical business practices.

"In the market area of high precision products only one thing survives . . . quality . . . quality . . . and nothing but quality"

HUMAN ENGINEERING

The Surendra Mardia Group knows how intricate an individual is and how enormous and varied one's abilities are. Thus the group actively   encourages all its employees to develop their potential to the fullest and crystallize themselves in their respective fields.

The group believes that multiplicity in talents leads to diverse markets. This is only possible when all the employees individually   and collectively accept challenges with the dedication to achieve perfection.

Existingly there are more than 400 employees all of them with distinctive and contrastingly different cultural and educational background. Principally among them are highly experienced and qualified Engineers, Metallurgists, Chartered Accountants, Management  Graduates, Company Secretaries, Administrators etc., etc.,

The group therefore, has a multi-dimensional approach towards understanding the motivational factors of its individual employee.   The group believes that excellence can only be achieved by high motivation.

To engineer its human resources to their fullest potential the group adheres to the principle of equal opportunity and fair compensational policies for all its individual companies and lay specific emphasis on individual commitments of all types at all levels.

"Technology becomes obsolete and managerial practices may change by only human relationship endures"